Motion Design

The Grupo Boticário Gift Card (Boti and QDB) is a multichannel solution available in physical and digital formats. It expands the gifting portfolio and drives a 40% upsell when consumers complement the balance. Beyond traditional credit, it features the innovative Beauty Experience Voucher , redeemable at physical stores and integrated with e-commerce to attract new customers.

This video was part of the product launch strategy, highlighted for its presentation at the plenary session of the "Encontro de Multis" event, which brings together part of the sales force of the group's franchisees.