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Hi, I'm Lígia.

I'm an Art director and illustrator from Brumadinho, Minas Gerais, based in Belo Horizonte. I have 7+ years of experience with B2B and B2C brands in multidisciplinary projects spanning brand identity, digital marketing, CRM, motion design, and graphic production.

I currently work as a Designer at Grupo Boticário, where I create across channels — from CRM communications and landing pages to event art direction and video content — for brands like Eudora, Vult, and Australian Gold for retailers (pharmacies, perfumeries, and supermarkets), and Mooz for the Group's franchisees and resellers. 

In addition to having experience with different types of channels, media and audiences, I have a 360 profile that looks at the strategy behind brands and initiatives, understanding the potential of design in these scenarios and having creative vision and aesthetic refinement as great strengths.

EXPERIENCE

Graphic Designer II
at Grupo Boticário
sept 2024 – today


Graphic Designer I

at Grupo Boticário
nov 2022 – sept 2024


Graphic Designer Assistant

at Grupo Boticário
nov 2021 – nov 2022

Graphic Designer I
at Grupo Software
may 2020 – nov 2021

Graphic Design Intern
at Lockey 
oct 2019 – may 2020

Academic Researcher
at University of the State of Minas Gerais 
jul 2018 – aug 2019

SKILLS

Art direction, Design, Motion Graphics & Video Editing, Branding, Visual Identity, Editorial, Illustration, Web Design, Graphic Production, Social Media Marketing, Digital Marketing, Design for Growth Marketing & Performance, Google Analytics, Project Management and more.

EDUCATION

Master's Degree in Branding 
at ESPM Escola Superior de Propaganda e Marketing

apr. 2025 – oct. 2026 (ongoing)
​​
Google Analytics Individual Qualification
at Google Skillshop

jun. 2025
 
Certification in Project Management 
at FGV Fundação Getúlio Vargas

mar. 2024
​​
Certification in Brand Strategy 
at ESPM Escola Superior de Propaganda e Marketing

aug. 2023

BA in Graphic Design
at
University of the State of Minas Gerais , Belo Horizonte, Brazil
mar. 2018 – mar. 2022

SEEN IN

Revista iDeia Design, 2024
Magazinebook - Volume 11.
Selection of students' work from de University of the State of Minas Gerais

Silver Medal on BDA - Prêmio Brasileiro de Design, 2022
Silver - category Editorial Design / Graduation Students
Project: A Lenda do Guaraná, Editorial Ilustrado


Revista NAPELE - Mulheres Reinadeiras, 2022
Rainhas, capitãs e cozinheiras de Irmandade do Rosário de Belo Horizonte

Brazilian Journal of Development, 2019
Published Article: Libras and Design: development of the new “Librário” game in science and technology

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