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Hi, I'm Lígia.
I am an art director and illustrator from Brumadinho, Minas Gerais, and currently live in Belo Horizonte. I have 6+ years of experience working in the corporate market with B2B and B2C brands in multidisciplinary projects that go beyond visuals and involve branding, digital marketing, motion design, interface design and graphic production.
I currently work as a Graphic Designer at Grupo Boticário, leveraging initiatives in the B2B market through brands like Eudora, Vult, and Australian Gold for retailers (pharmacies, perfumeries, and supermarkets), and Mooz for the Group's franchisees and resellers.
In addition to having experience with different types of channels, media and audiences, I have a 360 profile that looks at the strategy behind brands and initiatives, understanding the potential of design in these scenarios and having creative vision and aesthetic refinement as great strengths.
EXPERIENCE
Graphic Designer II
at Grupo Boticário
nov 2021 – today
Graphic Designer I
at Grupo Software
may 2020 – nov 2021
Graphic Design Intern
at Lockey
oct 2019 – may 2020
Academic Researcher
at University of the State of Minas Gerais
jul 2018 – aug 2019
SKILLS
Art direction, Design, Motion Graphics & Video Editing, Branding, Visual Identity, Editorial, Illustration, Web Design, Graphic Production, Social Media Marketing, Digital Marketing, Design for Growth Marketing & Performance, Google Analytics, Project Management and more.
EDUCATION
Master's Degree in Branding
at ESPM Escola Superior de Propaganda e Marketing
apr. 2025 – oct. 2026 (ongoing)
Google Analytics Individual Qualification
at Google Skillshop
jun. 2025
Certification in Project Management
at FGV Fundação Getúlio Vargas
mar. 2024
Certification in Brand Strategy
at ESPM Escola Superior de Propaganda e Marketing
aug. 2023
BA in Graphic Design
at University of the State of Minas Gerais , Belo Horizonte, Brazil
mar. 2018 – mar. 2022
SEEN IN
Revista iDeia Design, 2024
Magazinebook - Volume 11.
Selection of students' work from de University of the State of Minas Gerais
Silver Medal on BDA - Prêmio Brasileiro de Design, 2022
Silver - category Editorial Design / Graduation Students
Project: A Lenda do Guaraná, Editorial Ilustrado
Revista NAPELE - Mulheres Reinadeiras, 2022
Rainhas, capitãs e cozinheiras de Irmandade do Rosário de Belo Horizonte
Brazilian Journal of Development, 2019
Published Article: Libras and Design: development of the new “Librário” game in science and technology
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