Key Visual, Social Media

The Grupo Boticário Gift Card (Boti and QDB) is a multichannel solution available in physical and digital formats. It expands the gifting portfolio and drives a 40% upsell when consumers complement the balance. Beyond traditional credit, it features the innovative Beauty Experience Voucher , redeemable at physical stores and integrated with e-commerce to attract new customers.

This key visual and its variations were part of the product launch in physical stores and e-commerce.