Visual Identity, Branding, Graphic Production

Petros is a local clothing store from Minas Gerais, Brazil. The project involved developing a new, modern and elegant visual identity for the brand, focused on a diverse audience looking for timeless, high-quality, and accessible pieces. The visual identity, centered around the brand's name, uses a color palette of brown, gold, beige, and pink to convey a sense of lightness, sophistication, and closeness to its audience, reflecting the brand's minimalist and popular concept.